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We’ve been around since 1948, but we’ve been so focused on our mission to provide the best quality products that we haven’t properly introduced ourselves. You may recognize our products from the purple cap in the vitamin aisle at your local drugstore or grocery store.
If you’ve shopped for vitamins, you’ve most likely picked up one of our products at some point. You may even have one sitting in your medicine cabinet right now.
We started making supplements in Canada in 1948, and we still call Canada home. Our company was founded in beautiful British Columbia, and our headquarters is still there today. We are proud to call ourselves a Canadian company with a diverse employee base that is at the heart of everything we do.
We take pride in supporting other Canadian businesses by sourcing our ingredients locally as much as possible. And to ensure that we’re meeting the highest standards of what you expect, we formulate, manufacture, and test everything here in Canada.
We make sure every ingredient is tested beyond international standards, and this is how we make a quality supplement.
Let’s take a deeper dive into what quality means to us.
Safe, affordable, and effective natural health products, made with quality ingredients without compromise – this is our quality promise to you. You can also be sure that all our vitamins are tested to ensure they don’t contain things you don’t want, such as pesticides, fungicides, herbicides, or solvents.
We also don't add artificial colours, flavours, or preservatives. We know you wouldn’t want these in your food, so you wouldn’t want them in your supplements either. Your peace of mind is important to us; taking your vitamins should be a worry-free process.
When life gets busy, it can be difficult to get all the nutrients you need from food alone, so you turn to natural health products for help. We want to support your health in the easiest way possible, and that means taking a lot of the guesswork out of your search for products that are right for you.
We’ve spent decades providing quality supplements to families, and we want to continue to do so for generations to come.
To do this, we know we have an important role in respecting our planet, and being eco-responsible. When you purchase our products, you can trust that we’re doing our part. We take this role very seriously and we are constantly finding new ways to improve our eco-responsibility initiatives.
In fact, we recently announced that we are now a carbon-neutral company. We invest in carbon offset projects such as the reforestation of the Niagara Escarpment Forest.
Next time you open your medicine cabinet, be certain that the purple cap stands for more than just a product you’ve purchased – it’s a symbol of you taking charge of your health with quality that you and your body deserve.
We are nutritionists, health professionals, and content creators committed to bringing you the finest health and lifestyle content to help you live your best life, naturally.