What’s behind the IVO™ seal:
IVO – International Verified Omega-3 is an independent not-for-profit organization whose goal is to increase consumer confidence in omega-3 oils while supporting marine stewardship and the long term sustainability of the fish and marine oil industries. IVO provides a certification program for omega-3s sourced from fish and marine oils that adheres to the highest standards for purity and potency. Visit ivopure.org to learn more about IVO certification.
Don’t settle for less than IVO proven purity.
All IVO certified Omega-3s come from naturally sourced clean, cold-water ocean fish, and other marine oils. The IVO seal is awarded only to manufacturers that are vertically integrated from catch to bottling. IVO certified products must not just meet U.S. and Canadian government standards for food and pharmaceuticals, IVO Omega-3s must also pass multiple purity tests for environmental toxins including molecular analysis using mass spectrometry. Don’t settle for less than IVO proven purity.